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Elon Musk considers Tesla ads to counter media bias

Elon Musk says that he’s contemplating Tesla advertisements, that are in opposition to the corporate’s present advertising and marketing coverage, to counter what Musk perceives as media bias in opposition to Tesla.

For years, Tesla CEO Elon Musk has famously mentioned that he despises promoting. He mentioned that Tesla doesn’t pay or present reductions for celebrities to drive its vehicles and that the automaker doesn’t pay to promote – although we have seen exceptions before.

As a substitute, Musk says that Tesla makes use of cash that different automakers spend on promoting to enhance their merchandise:

Tesla doesn’t promote or pay for endorsements. As a substitute, we use that cash to make the product nice.

The CEO went so far as claiming that the mainstream media doesn’t like him or Tesla as a result of they don’t purchase promoting from them.

Now in a brand new interview, Musk says that Tesla may begin promoting to counter this perceived media bias:

Perhaps we must always promote as a result of the normal media is not going to run adverse items about automotive as a result of automotive is without doubt one of the largest if not the most important advertisers in papers. Tesla is principally free sport. It’s secure to say that in the event that they run a adverse piece about Basic Motors subsequent to a Basic Motors advert, Basic Motors advertising and marketing executives are going to name them up and ask: Why did you do this? We can be spending nothing together with your publication subsequent 12 months.

Musk instructed that Tesla may begin promoting to keep away from bias, however it’s not a precedence proper now for the reason that automaker has robust demand that far outpaces its manufacturing capability.

Electrek’s Take

Musk shouldn’t be unsuitable. I’m positive that lack of promoting is a part of the difficulty with Tesla’s remedy within the media, however there are such a lot of different elements at play.

In the beginning, Musk has developed an inclination to place all adverse protection in the identical class: individuals who have ulterior motives about him or Tesla. That’s an issue as a result of there are actual issues about Tesla and its actions that do deserve adverse protection. Let’s not neglect about that.

Now to Musk’s level, there’s definitely some unwarranted adverse protection about Tesla within the media, however I don’t suppose it’s all intentional. Quite a lot of it’s incompetence.

If he needs higher media protection about Tesla, he ought to begin by constructing a brand new PR workforce. I do know that Tesla was getting unfair protection again when it had a PR workforce, however the workforce was all the time manner understaffed. A powerful PR workforce would assist right protection and lift the extent of correct data being reported about Tesla within the media. It should by no means be good, however it will definitely be higher than now.

I definitely suppose that this strategy would assist greater than advert spending, which is problematic in case your actual purpose is discount of adverse protection. To resolve that drawback, you would need to spend particularly with publications that you just consider unfairly cowl you since you don’t spend cash with them. Do you actually wish to reward that form of habits?

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