Central China Actual Property, the most important developer within the central province of Henan, mentioned in a latest commercial that it’ll settle for down funds of wheat for homes in Minquan county.
The advert was posted on the corporate’s official WeChat account this week. Patrons can use the grain to offset as a lot as 160,000 yuan (practically $24,000) of their down cost. The brand new houses the corporate is providing promote for between $100,000 and $124,000, in keeping with Leju Holdings, an actual property companies supplier.
Wheat is not the one pantry staple that’s a part of the developer’s promotion marketing campaign.
In a separate advert final month, the agency mentioned that it was prepared to just accept garlic as down cost for a residential challenge in Qi County in Henan province.
Henan province is a serious manufacturing hub in China for each wheat and garlic.
Central China Actual Property didn’t reply to a request for remark, and deleted its wheat advert from WeChat on Wednesday. The marketing campaign has been extensively reported in Chinese language media, and was trending on social media.
A latest survey by China Actual Property Data, a non-public analysis agency, indicated that gross sales by the nation’s high 100 builders collapsed 59% in Might from a yr in the past.
In the meantime, extra builders are arising with imaginative methods to spur gross sales.
Poly Actual Property, one of many nation’s high builders, mentioned it might reward patrons a 100-kilogram (220-pound) hog in the event that they buy a house at its residential challenge in Lianyungang metropolis in japanese Jiangsu province. The corporate even provided to have the pig slaughtered for purchasers.
“Purchase a home and get a 200-catty ‘Peppa’ pig. Get life in a single cease,” learn the advert, posted on the agency’s WeChat account final week, utilizing the widespread British cartoon character to check with the hog.
A “Catty” is a standard Chinese language unit of weight and equals 500 grams. A 200-catty hog is price round 1,630 yuan ($242), primarily based on newest authorities pricing information. Homes within the challenge value between $184,000 and $260,000, in keeping with Leju’s information.
Poly Actual Property didn’t reply to a request for remark.